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Indian Health Service The Federal Health Program for American Indians and Alaska Natives

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INDIAN HEALTH SERVICE
PRESS RELEASE
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12/02/2013
FOR IMMEDIATE RELEASE
Contact: 301-443-3593, newsroom@ihs.gov

IHS Zuni Health Center Achieves Baby-Friendly Status

Health Care worker with new mother

The Indian Health Service’s Zuni Comprehensive Community Health Center is the sixth IHS facility and the first hospital in New Mexico to be certified as Baby-Friendly. Baby-Friendly hospitals offer new mothers the information, confidence, and skills they need to initiate and continue breastfeeding their babies.

These designations were sought as part of the IHS Baby-Friendly Hospital Initiative. This initiative is part of First Lady Michelle Obama's "Let’s Move! in Indian Country" campaign dedicated to solving childhood obesity and reducing diabetes rates within a generation. The IHS campaign aims to certify all IHS obstetric facilities as Baby-Friendly.

The Zuni Comprehensive Community Health Center completed the designation process in November and has a 95 percent breastfeeding initiation rate. As part of the Baby-Friendly process, hospital staff members are trained to support breastfeeding and teach new mothers how to nurse.

Nationally, less than 6 percent of all U.S. hospitals are designated as Baby-Friendly, and the only Baby-Friendly hospitals in Arizona, New Mexico, Oklahoma, North Dakota, and South Dakota are all IHS facilities. This initiative promotes breastfeeding to reduce the risk that children will develop obesity and diabetes in the future. Baby-Friendly hospitals offer new mothers the information, confidence, and skills they need to initiate and continue breastfeeding their babies.

Co-administered by the World Health Organization and the United Nations International Children's Emergency Fund, the Baby-Friendly Hospital Initiative is an evidence-based practice care model designed to protect and promote breastfeeding as the safest, healthiest way to nourish babies. Hospitals that achieve Baby-Friendly status are committed to promoting and protecting breastfeeding at all stages, including prenatal counseling, inpatient services, and community awareness.

The IHS, an agency within the Department of Health and Human Services, is the principal federal health care advocate and provider for American Indian and Alaska Native people. It provides preventive, curative, and community health care to approximately 2.1 million American Indians and Alaska Natives in hospitals, clinics, and other settings throughout the country.