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Using Social Media to Engage Urban Youth

Program Type: Local Effort - Programs and/or activities that have not been evaluated but are identified by local programs as producing positive results.

In this modern age clients are increasingly mobile, which makes it challenging for health providers to not only locate patients for follow up but also to target outreach to specific populations. Staff from the Native American Community Health Center [Native Health] in Phoenix, Arizona, recognized this issue and began using social media outlets such as Facebook and Twitter to better connect with youth patients in their behavioral health programs and engage them in follow up. This process also proved to be an effective way to build awareness of behavioral health issues that are often stigmatized, such as HIV. Realizing some success through this intial effort, Native Health extended the use of social media across the organization and began using it for patient follow up and to create awareness of events, services available, and health education topics among the public at large. Information that is to be disseminated in this manner is collected from all the departments once a week, and a designated staff member posts the information and monitors content to ensure that it is accurate and current. Native Health has found that this approach helps to maintain consistent messaging across the organization. Staff have also indicated that this approach provides a connection to the community that is both non-invasive and non-threatening while still providing a means to raise awareness and increase engagement in the community.

Age Group(s):

Site Type(s):
Community, Clinic/Health Center

Health Indicator(s):
Health Education

Service Area:

Health promotion and wellness, News and social media

Name: Native American Community Health Center, Inc.
Site or Location Name: Native American Community Health Center, Inc
4520 North Central Avenue, Suite 620
Phoenix, AZ 85012
Phone: [602] 279-5262