U.S. Department of Health and Human Services
Indian Health Service: The Federal Health Program for American Indians and Alaska Natives
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Web Services  

IHS.gov Image Standard

Standard:

All images found on IHS.gov websites will have relevance to the site they are located on and must enhance understanding of the topic.

Requirements:

Note: The term image in this standard refers to photos, icons, drawings, pictures, etc.

  • There is an obvious relationship of the image and the page topic
  • Images must have alt text that fully and accuratly describes what the image is showing
  • Background images may not convey any information, they must be purely for decoration/appearance
  • Image maps must have alt text for the map as a whole and also for each region
  • Images are free of any copyrights. If an image is used that is owned by someone other than IHS, explicit permission must be given from the person/company that provided the image and it must be noted directly below the image
  • Images are an acceptable size. Image size should be reduced to the lowest Kilobyte possible without damaging its appearance
  • Images are located in the respective websites /images/ folder
  • If photos of people are used, IHS must have a signed Photo Release Form [Word – 40KB] on file. It is the responsibility of the websites content manager to provide a copy of the signed form to Web Services Management as well as keeping the original on file
  • Page banners cannot exceed 100 pixels in height
  • HHS and IHS logos are NOT used. These are both in the standard IHS.gov header and unnecessary to be displayed multiple times

Justification and Reasoning:

This standard ensures that images on IHS.gov are relevant and supplemental to the content on IHS.gov as well as ensuring appropriate permission has been granted for use.

Exemptions:

None