IHS.gov Image Standard
All images found on IHS.gov websites will have relevance to the site they are located on and must enhance understanding of the topic.
Note: The term image in this standard refers to photos, icons, drawings, pictures, etc.
- There is an obvious relationship of the image and the page topic
- Images must have alt text that fully and accuratly describes what the image is showing
- Background images may not convey any information, they must be purely for decoration/appearance
- Image maps must have alt text for the map as a whole and also for each region
- Images are free of any copyrights. If an image is used that is owned by someone other than IHS, explicit permission must be given from the person/company that provided the image and it must be noted directly below the image
- Images are an acceptable size. Image size should be reduced to the lowest Kilobyte possible without damaging its appearance
- Images are located in the respective websites /images/ folder
- If photos of people are used, IHS must have a signed Image/Video/Audio Release Form [PDF – 31KB] on file. It is the responsibility of the websites content manager to provide a copy of the signed form to Web Services Management as well as keeping the original on file
- Page banners cannot exceed 100 pixels in height
- HHS and IHS logos are NOT used. These are both in the standard IHS.gov header and unnecessary to be displayed multiple times
Justification and Reasoning:
This standard ensures that images on IHS.gov are relevant and supplemental to the content on IHS.gov as well as ensuring appropriate permission has been granted for use.