National Red Ribbon Week
Several IHS funded projects participate Red Ribbon week, sponsored by the National Family Partnership, by holding community and youth-focused activities. IIHS funded projects held these activities in honor of Red Ribbon Week.
From IHS and the Northwest Portland Area Indian Health Board (NPAIHB), the "I Strengthen My Nation" substance abuse prevention media campaign aims to empower Native youth to resist drugs and alcohol and motivate parents to talk openly with their children.
Materials may be downloaded from NPAIHB's Social Marketing Campaigns page.
Other Media Campaigns
SAMHSA's "Talk. They Hear You" is a national media campaign aimed at providing parents and caregivers information and resources to talk to their children early to prevent and reduce underage drinking among youth ages 9 to 15.