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Indian Health Service The Federal Health Program for American Indians and Alaska Natives

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Media Campaigns

Community is The Healer That Breaks the Silence (Thrive) Campaign

Community is the Healer that Breaks the Silence poster

The Northwest Portland Area Indian Health Board (NPAIHB)Exit Disclaimer: You Are Leaving created posters and a fact sheet to address suicide in Indian Country with the Community is the Healer that Breaks the Silence anti-suicide campaign.

Additional materials from this or other NPAIHB media campaigns may be downloaded from their Social Marketing Campaigns page Exit Disclaimer: You Are Leaving To inquire about availability of paper copies, please email

What a Difference a Friend Makes

In 2007, the Substance Abuse and Mental Health Services Administration (SAMHSA) and the Ad Council launched "What a Difference a Friend Makes," a media campaign encouraging young people to provide support to friends experiencing mental health issues. Two print ads (below) targeted male [PDF - 250 KB] and female [PDF - 113 KB] Native youth.

What a difference a friend makes-male

What a difference a friend makes-female

Suicide Prevention Videos

Suicide Prevention Lifeline's Zero Suicide site has"EBPs in Indian Country," Exit Disclaimer: You Are Leaving an interview with Ester Tenorio, the Project Director of KEYWAH, San Felipe Pueblo, who talks about aligning evidence-based programs with Indigenous ways of life.

The video "Native Youth Speaks on Suicide Prevention," Exit Disclaimer: You Are Leaving is the result of 10 suicide prevention listening sessions held throughout Indian Country by the IHS, with partners at SAMHSA and the U.S. Department of the Interior.